José Alberto Pantoja Martín has learned from his own in the business, althought he learned many things looking at others working, he hadn´t have a master who teached him all the secrets of this business.

Alberto Pantoja has always thought that the business of luthier is a very hard task to do, because you have to have the knowledge of carpentry, cabinetry, varnishment, and accomplish very accurate calculations that are neccesary for a perfect trasted of the diapason. In the same way, he knows all about the woods used in the construction of the cord based instruments, controlling the technic (as in the case of cypress) of the precise cut of the tree, doing the proper procedure of dry of the woods, that in this case, it must be of 5 years at least, to reach the perfect required situation in the construction of his guitars.

Alberto Pantoja builds two kinds of guitars since 1962: classic and flamenca, using in the case of the classic guitar, woods of palosanto and maple for the covers and aros, and cypress for the flamenca guitar. For the harmonic covers he uses pinabeto, and for the rest of the pieces (mastil, diapason, etc.) cedar, ebony and many others. All the woods named are imported from the outside: palosanto from Brasil and India; maple from Arabian; cedar from Honduras; pinabeto from Germany; ebony from Africa; etc. Although the cypress is from Spain, because he says that its quality is the best. In the same way, he also builds lauds and bandurrias.

His son, Francisco A. Pantoja Ortiz, works in the factory and he make his own guitars too, having the certificate of craftsman and being the next generation of the familiar tradition. He has been studing in the Conservatory of Sevilla and he plays the guitar and the laud, because, as he says, is very important how to play a guitar to build a good one.

Today, the guitars from José Alberto Pantoja Martín are all over the world.